With 14 years already under my belt as an estate agent working for established high street names, I decided the time was right to go it alone. Clifford Sales and Lettings has been trading in Brighton and Hove since 1997.
With a eye catching illuminated corner office on Portland Road in Hove we initially focused on the lettings market, developing an unrivalled knowledge of the local buy to let market place and becoming the estate agent of choice for many local landlords. Over the last few years we have grown and have developed our sales business to offer the same first class service.
Listening to feedback from friends and customers during those first few years we recognised what’s missing from our industry and why it doesn’t have a great reputation - real customer service. So we set about developing a business that focuses on just that.
Simple really. We started off by understanding and anticipating our customers’ needs by asking the right questions and listening to their answers!
We realised that knowledge of Brighton’s areas, districts, zones, streets and individual properties is essential to really be able to match the right property to the right customer so we arm ourselves with as much information as possible. And if we are asked a question that we can’t answer immediately, we’ll find the answer as soon as possible and feed it straight back to our customer.
We screen tenants properly to make sure they are suitable, we match buyers to properties, so instead of arranging dozens of viewings with inappropriate potential buyers, we arrange fewer viewings with real prospects.
We’re reactive and proactive, responding to customer contact immediately and taking ownership of and driving communications. We should be doing the chasing up and running around, that’s what you pay us for.
We’re not perfect but we are trying to be and we’ll keep on listening and learning as we grow. We don’t want to be the biggest estate agent in Brighton, we just want to be the best.
To find out more, come to our Portland Road office in Hove or call us on 01273 777666. We look forward to meeting you.
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